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Clarks launch their For The World Ahead Campaign

The footwear brand share stories from three trailblazing artists Jourdan Dunn, Marcelino Sambé & Sonny Hall

By Joseph Kocharian

The pillars of community and innovation are part of the footwear brand Clarks’ DNA, and after the success of the collaboration with trailblazing artist for autumn/winter ’22, they have once again worked with three artists that embody their efforts to champion social change. The Spring Summer ’23 the For The World Ahead campaign, sees model and ambassador Jourdan Dunn, poet and model Sonny Hall and Principal dancer of the Royal Ballet Marcelino Sambé sharing their personal stories, sensibilities and visions for the future. The Clarks Collective are wearing the brand’s new silhouettes of the Torhill range which reimagines a beloved vintage style with a modern aesthetic, embodying the campaigns’ concept of being able to have a vision for the future by using our own experiences and the paths we have tread through life to improve the future.

In her video, Jourdan Dunn speaks on nurturing a strong support system being key to a successful working parenthood. Since her son Riley’s diagnosis with sickle cell anaemia, Jourdan has brought her passion for uplifting others to advocate for the Essenelle Foundation, a hollistic wellbeing charity that empowers sickle cell warriors and their families.

Poet Sonny Hall’s ethos is to push, challenge, keep moving and be daring, especially through the expression of art, which matches with The World Ahead campaigns vision of looking forward. Writing since childhood, he can’t imagine life without it, and crafting prose and poetry has profoundly shaped his take on living.

Principal of The Royal Ballet, Marcelino Sambé’s vision for the future is to see more representation in ballet. As one of the leading stars of ballet who tread the boards at Covent Garden’s Royal Opera House, he wants to continue and expand on telling inclusive stories that celebrate uniqueness and that will see ballet stepping out and reaching a new, more diverse generation.

The Torhill, that the trio are wearing, taps into our current obsession with the 90s and noughties, coming in those warmly familiar sandy hues, with a chunky sole and lace-tags that take us back to pre-Y2K. Clarks have used cutting-edge technologies and expert craftsmanship, sustainable materials to create a hybrid of much-loved nostalgia with contemporary footwear styles.

You can see Jourdan, Marcelino and Sonny’s stories on the Clarks website