Eduardo Basagaña: A Key Figure in Latin Music’s Global Expansion
In partnership with U Rise More
By Kara Markley
Eduardo Basagaña defies the typical image of a music mogul. He’s the kind of power player who thrives in the background, crafting careers, creating opportunities, and quietly shaping the future of music. Yes, he might have amassed a fortune, but he has remained out of the spotlight as a part of his core strategy. From Buenos Aires to Miami, and from Madrid to Tokyo, Basagaña has worked across multiple international markets.
Reinventing Live Music Before the Industry Was Ready
As the founder of EB Producciones and +VIVO, Basagaña played an early role in reshaping parts of the Latin American live music scene, years before the pandemic exposed its weaknesses. When concerts shut down worldwide, he didn’t wait for the industry to bounce back—he reimagined the digital “live” experience. Through +VIVO’s innovative streaming concerts, he helped establish new approaches, influencing how artists and audiences connect in real time, no matter where they are.
Basagaña’s ability to blend cultures became evident in his collaboration with a K-pop group, where he designed a digital performance specifically for Latin fans. This wasn’t just about expanding reach—it was about crafting meaningful, intimate experiences that transcend cultural boundaries.
Strategic Growth for Global Artists
He’s worked with some of the biggest names in Latin music, continually demonstrating his mastery of strategy. His knack for opening doors and breaking barriers speaks to his unique ability to spot opportunities where others see challenges. He takes risks—and he wins.
At the heart of Basagaña’s approach is a simple yet powerful philosophy: “You can’t build a business without respecting humanity.” For him, art and business are inseparable. His latest venture, a new music label, isn’t focused on chasing viral hits, but on building sustainable careers and fostering lasting artistry in an industry increasingly obsessed with the next viral (and disposable) trend.
Thinking in Ecosystems, Not Moments
What really sets Basagaña apart is his mindset. He views the entertainment industry as a delicate ecosystem, where data, talent, and culture must work in harmony. For him, success isn’t measured by noise or momentary attention, but by how seamlessly everything fits together organically—and how long it lasts. He focuses obsessively on the long-term.
As Latin music continues to dominate on the global stage, Basagaña continues to operate largely behind the scenes, contributing to a number of significant industry developments over time.
Next year, his sights are set on Africa, India, and the Middle East. Basagaña’s vision is clear: to lead Latin music’s global domination. Based on his track record, he is positioned to play a role in that expansion.