VAYA VAYA and the Art of Emotional Ritual
In partnership with Artist Formula Record Group
Many indie groups feature some aspect or quality that helps them stand out among their peers, but few possess the same avant-garde spirit and deep symbolism that VAYA VAYA embodies in her musical and visual projects. She invites dedicated fans and newcomers alike to join her on her journey of emotional creation.
For VAYA VAYA, music is more than just a form a performance. It is an emotional, spiritual experience that dives deep into self-expression and divine clarity. She views music as a physical and emotional art form, combining the power of lyrics and symbolic gestures. Her music stands out for its bold narratives and raw creativity, taking listeners on a spiritual journey.
Ritualistic Inspiration
VAYA VAYA takes inspiration from emotional and ritualistically-rooted subjects, as can be seen most clearly in releases like “ACHAIAH 7//LOVE INTO PATIENCE” and “VEHUIAH 1//ANGEL OF TRANSFORMATION 13:13.” These pieces seek to do more than simply provide entertainment. Rather, they are meant to bring people together and remind them that, despite their differences, they all share the common thread of humanity.
Resistance Through Experimentation
In reminding people to see themselves as more alike than they may have previously believed, VAYA VAYA strives to resist systems of power, drawing upon aspects of female empowerment, experimental narratives, and novel sound design. Many of their films, such as PULSE and HELL YA, work to unify elements of dance, poetry, ritual, and music to convey these themes of resistance and showcase how vulnerability and humility are not weaknesses, but instead sources of strength.
VAYA VAYA intends her work to create love and change, reflecting her dedication to faith and creative activism in the face of adversity.
Gaining a Global Following
Despite their experimental approach to art, or perhaps because of it, VAYA VAYA has gained recognition from being featured in multiple high-profile publications. Her unique sound and creative approach to music set her apart.
The artist is recognized both for her unique musicality and their exploration of the intersections between visual storytelling, socio-emotional healing, and powerful belief in the value of humanity. Her work has been described as a “cinematic universe of sound and spirit” and “art that feels like prayer.”
Adversity as Fuel for Creation
Life is nothing short of messy and often contradictory, a concept VAYA VAYA frequently wrestles with in an attempt to attain a greater sense of understanding and connection. This struggle serves as the root of her artistic power, one that promises to continue to push the artist to explore humanity’s ceaseless nuances.
The tension between navigating personal difficulties and collective healing provides VAYA VAYA a space to operate in, using this ongoing project to channel this hardship into auditory and visual experiences, carrying metaphysical reflection and emotional weight. Although adversity can lead to division, VAYA VAYA reveals how adversity can also be a potent source of creative energy used to connect people, leading to a fairer, brighter future for everyone.
