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25 March 2026 5:00 AM

Viagogo announces Open Distribution partnership with ULTRA Europe

A massive team-up for the festival and the global ticket marketplace.

By Rolling Stone UK

Viagogo, the leading global ticket marketplace, has announced a new Open Distribution partnership with ULTRA Europe, allowing fans across the world to receive better access to one of Europe’s most anticipated electronic music events.

It comes as fans across the globe continue to make their own music pilgrimages to a variety of global destinations. With this in mind, ULTRA is joining forces with a marketplace built for international demand.

As part of the deal, Viagogo will serve as ULTRA Europe’s Official international Distribution Partner, responding to demand from fans across global markets besides North America.

“ULTRA Europe is a bucket-list destination for dance music fans around the world, and it’s exactly the kind of event that benefits from a marketplace built for cross-border demand,” said Adam Rapchik, Global Head of Festivals, Fairs and Expos at viagogo. “With StubHub in North America and viagogo internationally, we’re giving ULTRA a unified way to reach new audiences, grow internationally, and better serve fans wherever they’re coming from.”

“From its roots in the U.S. to its global expansion, ULTRA has always been driven by the energy of its fans, with ULTRA Europe establishing itself as the ‘PREMIER DESTINATION MUSIC FESTIVAL’ attracting over 160, 000 fans each year to beautiful Split, Croatia.,” said Joe Bašić, Promoter & Organiser for ULTRA Europe. “By partnering with StubHub and viagogo, we’re focused on welcoming more international attendees, reaching new fan communities, and strengthening the overall ticketing experience for ULTRA Europe.”

ULTRA began life in the U.S., where its flagship event — “Ultra Miami” — helped shape the transformation of modern electronic music festivals.

ULTRA Europe strengthens that legacy and offers a festival experience in the Croatian sun. The 2026 first phase line was recently announced and includes Calvin Harris as the Main Stage performer, with additional shows by EDM heavyweights, John Summit, Martin Garrix, Dom Dolla, FISHER, I Hate Models, Miss Monique, Mau P, Sara Landry, Worship, with many more artists to come.