Wishew: the Italian-founded platform redefining crowdfunding through community
In partnership with Wishew Ltd
A digital platform launched in 2024 is gaining traction in the online fundraising sector by integrating crowdfunding tools directly into a social network framework. Founded by three Italians — Giacomo Vose, Antonino Risicato, and Vincenzo De Caro — the service, Wishew enables individuals, organisations, and brands to finance personal needs and projects by creating a socially interactive experience around the act of giving.
Unlike traditional donation websites, where the process is often transactional, Wishew operates on a model of community-driven engagement. Users create campaigns for their “wishes,” which are then shared across the network, allowing for real-time updates, comments, and encouragement from supporters. This approach aims to transform donors into an active community invested in the outcome of each goal.
According to company statements, Wishew’s core mission is to redefine generosity by turning solidarity into the new form of entertainment. The founders describe it as a platform that aims to make the act of giving something to be proud of, especially for younger generations – transforming social dopamine into real social impact.
Born from Italian creativity, Wishew stands out as a global innovation conceived by three Italians who are challenging the vanity-driven culture of today’s social networks. In a digital landscape obsessed with followers and likes, they are introducing a model where empathy replaces ego, and every contribution becomes part of a collective story.
“Our goal is to harness the power of community to make dreams accessible,” said CEO Giacomo Vose.
“When people can follow the journey and celebrate the milestones, giving becomes a shared success story, not just a financial contribution.”
The model is being applied to a wide range of needs – from students seeking funds for educational materials and local entrepreneurs launching small businesses to artists financing creative projects.
As the digital and fintech sectors continue to evolve, platforms like Wishew represent a growing trend toward specialised, community-focused financial tools. By emphasising the social dynamics of support, the company is positioning itself not just as a fundraising platform, but as a movement dedicated to turning aspirations into reality – one wish at a time.