How ZYN featured in some of 2025’s biggest music moments
In partnership with ZYN
Across the music calendar this year, one name in particular appeared throughout the moments that shaped 2025. From summer festivals to artist showcases and the biggest night in our schedule, ZYN supported spaces where artists and audiences came together.
ZYN, the world’s No.1 nicotine pouch brand* was there the whole year across very different corners of the scene, from open-air weekends on the coast to the Roundhouse stage in November. As a result, ZYN’s presence became part of Rolling Stone UK’s year, showing up wherever music, culture and community converged.
Festivals and the summer circuit
ZYN had a clear presence at several UK festivals in 2025, including TK Maxx Presents Lytham Festival, Rockstar Energy presents Wireless Festival, Latitude Festival and Boardmasters. The brand’s presence was designed with busy social settings in mind, offering adult nicotine users a convenient, smoke-free option to keep them in their rhythm amid long days and crowded stages.
Supporting talent through Future of Music
ZYN also played a role in spotlighting talent through Rolling Stone UK’s first Future of Music live event. The 2025 showcase at OMEARA, hosted by BBC radio’s Sian Eleri, brought performances from future superstars Chloe Qisha, Jordan Adetunji and Pozer. ZYN’s support helped create a platform that celebrated artists stepping into their next chapter, with Rolling Stone UK’s editorial capturing the atmosphere on and off stage as part of our wider Future 25 coverage.
The ZYN Rolling Stone UK Awards 2025
The most prominent moment for the partnership came in November, at the ZYN Rolling Stone UK Awards at the Roundhouse. ZYN’s backing helped elevate a night filled with standout performances and major wins, documented across the site through performance videos, backstage photography and interviews.
Highlights included Myles Smith opening the ceremony with ‘Someone New’, and artists including FKA twigs, Bob Geldof and The Cranberries collecting awards in a room that brought together musicians, creators and cultural figures from across the UK.
What 2026 holds is still to come, but this year’s run speaks for itself. However things shape up, ZYN has certainly made 2025 a lively one.
ZYN is not risk free and contains nicotine, which is addictive. Only for use by adults.
Philip Morris Limited has a commercial agreement with Rolling Stone UK. This article was created in partnership with ZYN.
*PMI reported global shipment volumes and in-market sales estimates of nicotine pouch units, from January 2025 to July 2025.