Coldplay are staging a two-day immersive event in London to mark the release of their new album ‘Music of the Spheres’.
The band have teamed up with Amazon Music to create ‘The Atmospheres’ – described as “an intergalactic audio-visual experience” – in Shoreditch.
The custom-built installation will transport Coldplay fans to ‘The Spheres’, the solar system which hosts the band’s ninth album.
At ‘The Atmospheres’, fans “can create their own alien language messages, snap selfies in the augmented reality photobooth, and even help to power the experience through bespoke kinetic walkways”, with the experience soundtracked by the song ‘People of the Pride’.
Coldplay – made up of Chris Martin, Jonny Buckland, Guy Berryman and Will Champion – said: “We’re excited to partner with Amazon Music to bring Music of the Spheres to life. The Atmospheres will take fans on a trip through The Spheres and into the heart of the album.”
The installation will run on Friday October 15 and Saturday October 16 in London, as ell as New York, Tokyo and Berlin.
The London event will be held at Principal Place, and tickets are free and available for pre-booking from Friday October 8.
‘The Atmospheres’ kicks off on the release date of ‘Music of the Spheres’, which has been produced by Swedish producer to the stars Max Martin.
The group have really committed to the album’s space theme, premiering the record’s lead single ‘Higher Power’ by linking up with the International Space Station and having French astronaut Thomas Pesquet play it on board.
The 12 tracks of the album are twinned with a planet from Coldplay’s fictional solar system, while some of the song titles are represented by emojis.
Coldplay have since released their collaboration with K-pop superstars BTS, ‘My Universe’, which reached number three in the UK charts.
The video for the single sees the two bands, plus the alien band Supernova 7, performing together via holograms and having their music broadcast by DJ Lafrique across the Spheres planetary system, where music has been banned by ‘The Silencers’.
All eight of Coldplay’s previous albums have hit number one in the UK, with 2019’s Everyday Life the last to achieve the feat.