Boy George has announced that he is the latest high profile figure from the music world to dip their toes into the world of NFTs (non-fungible tokens).
The Culture Club icon exclusively tells Rolling Stone UK that he is launching the CryptoQueenz project in partnership with Pixel Potent, which has been created to mark the release of seven new songs.
According to an official release, each NFT will feature the recognisable face of ‘Scarman’, one of Boy George’s most celebrated artworks (which sold for $375,000), combined with his renowned hat collection.
The singer will also support the LGBTQ+ community through the sales, with two percent of the proceeds of each sale going to charities Elton John Aids Foundation and Shelter, with royalties given in perpetuity from the sale of each NFT long into the future.
Boy George said: “As a creator and artist I’ve long been interested in the different mediums which can act as a canvas for self-expression. NFTs and digital art are a great example of this and help to democratise the stuffy artworld for everyone. I hope this project will help to bring a little colour and joy into everyone’s lives whilst helping to support the LGBTQ+ community which I’m very proud to be a part of.”
NFTs, which came into widespread popularity last year, are a form of cryptocurrency asset. Most cryptocurrencies are fungible (or ‘spendable’) tokens that can be exchanged for other cryptocurrencies or spent on goods at places where they’re accepted as currency.
The latest collection comes after Ozzy Osbourne unveiled his own ‘Cryptobatz’ collection last December.
The Prince of Darkness unveiled 9,666 totally unique NFT bats in January – a knowing nod to the infamous moment he bit the head off a bat during a 1982 performance in Des Moines, Iowa.
The NFT format has also been embraced by other prolific musicians including Kings of Leon, who notably released their latest album ‘When You See Yourself’ in NFT form upon release in March 2021. Grimes also auctioned off 10 pieces of original artwork under the umbrella ‘WarNymph Collection Vol. One’ that have each sold for tens of thousands.