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Little Simz’s Spotify streams soar 365 per cent after BRIT Awards 2022

The rapper won Best New Artist at the awards ceremony which she also performed at

By Charlotte Krol

Little Simz poses on the BRIT Awards 2022 red carpet while holding her award
Little Simz. (Picture: Lawrence Jones/First Light Media/Rolling Stone UK)

Little Simz’s streams on Spotify have seen an increase of 365 per cent after her appearance at the BRIT Awards 2022.

The rapper, who won the Best New Artist award at last night’s (February 8) ceremony, has enjoyed the biggest hike in streams on the platform compared to other BRITs winners including Adele, Dave and Sam Fender.

Simz performed a medley of ‘Introvert’ and ‘Woman’ from her latest album ‘Sometimes I Might Be Introvert’. There was a 812 per cent increase in streams for ‘Introvert’ and a 594 per cent spike for ‘Woman’, equating to a 365 per cent jump overall.

“Yooo life is mad , I’m spunnn,” Simz wrote online about the BRITs, thanking her fans. She also brought her mother on stage with her to give her special thanks while accepting her award.

Adele, who won three BRITs last night, saw a 137 per cent in Spotify streams after the ceremony, while Dave’s streams increased by 217 per cent. Fender’s music saw a 79 per cent hike.

Tom Connaughton, Managing Director, Spotify UK and Ireland said in a statement: “As ever, the BRITs showed the incredible breadth of talent being fostered here in the UK, across every genre of music. Adele said it herself when she said the event is like ‘coming home’ for her. We always love to look at the impact that the artists’ performances, nominations and wins have on their streams, as people head to Spotify to check out their tracks and wider catalogue.”

You can see the full list of BRIT Award winners here and Rolling Stone UK‘s exclusive photos from the red carpet here.

Meanwhile, Simz was recently confirmed to headline the West Holts stage at Glastonbury Festival 2022 this June.

The London rapper will top the bill on one of the evenings of June 24, 25 or 26 when Glastonbury returns after two years of postponements owing to the COVID-19 pandemic.

Simz last played the West Holts stage in 2016 for a mid-afternoon set, showing how swiftly she’s advanced to top billing.

She previously performed at the festival’s latest edition in 2019 when she took to the Park Stage.