By Rotation unveil Lady Gaga-inspired curation ahead of the MAYHEM Ball
Partnering up with viagogo, the designer rental company tasked celebrity stylist Rhea Francois on a curation inspired by mother monster.
Choosing an outfit on an ordinary day is tough enough, making it extra impossible to find a showstopper for something like the MAYHEM Ball. To keep the little monsters looking their best, fashion rental company By Rotation has teamed up with viagogo on a curated collection of styles inspired by Lady Gaga’s discography.
Celebrity stylist Rhea Francois, whose clients include Maya Jama and Sabrina Elba, has worked her magic to turn Lady Gaga’s discography into wearable fashion. Think bold shapes, theatrical flair, and statement pieces that would make even Joanne-era Gaga nod in approval. Whether you’re channelling Bad Romance or Rain on Me, there’s a look for every mood and every monster.
The viagogo x By Rotation collection will be available to browse in-person at the By Rotation store in Mayfair (31 Brook Street) on Friday 26 and Saturday 27 September, 10:00 to 18:00. Fans can also snap up the pieces online via the By Rotation website and app. As an extra treat, there’s a 15% discount both in-store and online with the code ‘VIAGOGO’. So you can serve Gaga-level glamour without going full Chromatica on your wallet.
With limited pieces, bold looks, and a playful nod to everything from Little Monsters’ favourite hits to Gaga’s most daring stage moments, this collaboration is a must for anyone wanting to steal the show. With the first MAYHEM Ball show in the UK happening on 29 September, By Rotation is ready to help you rent, slay, and repeat.