Little Simz and Joe Alwyn raise a pint for JW Anderson and Guinness’s second collaboration
Inspired by vintage brewery uniforms and iconic advertising campaigns, the 17-piece collection is a love letter to our favourite pint
Can’t get enough of Guinness? Now you can take it off tap and into your wardrobe thanks to London-based fashion powerhouse JW Anderson. Following their first collaboration in 2024, the esteemed fashion brand reunites with Guinness on a 17-piece capsule collection.
Inspired by vintage brewery uniforms and iconic Guinness advertising campaigns, the collaboration includes everything from double-faced scarves to track shorts. Showing off our dream pint-at-the-pub wardrobe is musician Little Simz alongside actor Joe Alwyn.
Of course, workwear takes centre stage with chore jackets and dungarees stamped with iconic motifs like the Guinness harp. Blending personality and practicality, each piece is a nod to the iconic Irish brewery’s 267 history, modernised for today’s wardrobes.
“I’ve always been fascinated by the graphic language of Guinness,” Creative Director and Founder Jonathan Anderson explains. “It’s so immediate, so culturally loaded, yet incredibly refined. For me, this collaboration felt like an opportunity to take that heritage and recontextualise it through the craft-led lens that defines JW Anderson today.”
Revising vintage advertisements, slogans like ‘Live Life to the Power of Guinness’ from the 90s and a poem first printed in 1938, the collaboration is ultimately a celebration of the brand’s legacy.
Another standout piece is the carpet jumper, riffing on the charming pub floor coverings we’ve all grown to ignore. Crafted from 100% Irish wool and featuring intricate jacquard stitching, it turns an everyday pub carpet into a statement piece.
“Jonathan’s vision for this collection beautifully translates Guinness’ enduring commitment to craft and quality into something tangible and exciting for our customers,” says Guinness Global Brand Director Stephen O’Kelly.
With this second collaboration, JW Anderson and Guinness have created a capsule that celebrates the playful spirit of pub culture, the elegance of Irish craftsmanship, and the enduring power of one of the world’s most iconic brands.
Discover the JW Anderson x Guinness collaboration at jwanderson.com.