Melanie C stuns in JW Anderson’s latest Loafer Bag campaign
The former Spice Girl joins designer Jonathan Anderson’s lineup of celebs showcasing his Resort Spring/Summer 2026 collection.
When it comes to showing off an icon, designer Jonathan Anderson knows it takes another icon to do it justice. For the latest JW Anderson Loafer Bag campaign, Anderson has enlisted none other than former Spice Girls member Melanie C.
The campaign centres on the surreal Loafer Bag. Crafted in Italy from soft suede and smooth leather, the design draws direct inspiration from the brand’s signature loafer shoe. Every detail reflects JW Anderson’s balance of craft and functionality, merging playful nostalgia with refined practicality.
With a nickname like “Sporty Spice,” Melanie C might not seem the obvious choice to showcase JW Anderson’s playful aesthetic. Still, one should expect the unexpected from the brand behind the viral pigeon clutch.
Known for her bold spirit and athletic edge, the campaign frames the pop star as sleek and subtly elegant. Photographed by Heikki Kaski, the campaign captures the brand’s carefree attitude and lo-fi sophistication.
The Loafer Bag stars alongside JW Anderson’s Resort Spring/Summer 2026 collection. Highlights include luxurious knitwear, Japanese-crafted denim made with expert techniques, and Chelsea boots adorned with military green strass. Each piece reflects Anderson’s commitment to elevated materials, careful craftsmanship, and an ever-evolving design language.
The full Resort Spring/Summer 2026 collection, including the Loafer Bag, is now available at JW Anderson Soho in London, JW Anderson Milan, and online at jwanderson.com.
With Meaniel C fronting the campaign, JW Anderson once again proves that true icons never fade – they simply evolve with style.