SEVENTEEN’s Mingyu channels the 90s in Calvin Klein denim
Bringing his hip-hop-inspired style to Calvin Klein, the K-Pop star shows off the brand's revived baggy jeans.
While SEVENTEEN may be on pause from touring, Mingyu is proving he doesn’t need the stage to make waves. The K-Pop rapper fronts Calvin Klein’s fall 2025 denim campaign, bringing his signature swagger to the brand’s 90s-inspired silhouettes.
Following in the footsteps of music icons like A$AP Rocky, Bad Bunny, and Mark Wahlberg, Mingyu joins Calvin Klein’s long list of musicians turned models. His hip-hop-inspired style shines in baggy denim sets and the iconic Calvin Klein logo flashing across his waistband.
The brand’s signature Straight denim is at the heart of the collection, injecting the campaign with an air of nostalgia for the era’s laid-back attitude. Similarly, the workwear-inspired Carpenter Jean is a nod to the rugged utility and structured silhouette that helped define 90s fashion.
Still, this isn’t a time warp to a bygone era. New this season is the CK Emblem remixed as a bold graphic print. Splashing across jackets and jeans, it gives classic denim an unmistakably modern edge, bridging nostalgia with today’s streetwear-ready sensibility. It’s a subtle nod to Calvin Klein’s iconic campaigns of the era, updated for today’s music-savvy, style-conscious generation.
In the 1990s, hip-hop and Calvin Klein became practically inseparable. With the brand embedding itself into the era’s music and style culture. Rappers and MCs weren’t just wearing jeans and underwear, they were turning CK into a symbol of street credibility and effortless cool.
Mingyu brings that raw energy to Calvin Klein’s fall 2025 campaign. His magnetic stage presence and hip-hop flow set him apart from his SEVENTEEN bandmates. Making him the perfect face to carry Calvin Klein’s 90s legacy. Consider it the perfect storm of music, attitude, and style.