Raye shines the spotlight on London fashion designers with Swarovski
Kicking off her global tour in Poland, the singer wore crystal-embellished looks from Emilia Wickstead and Robert Wun
Raye might be busy with her 51-date arena tour, This Tour May Contain New Music, but she’s still making time to platform UK designers. Coinciding with the release of her second album, This Music May Contain Hope, set for 27 March, the tour kicked off with custom looks from Emilia Wickstead and Robert Wun.
Under the guidance of Swarovski creative director Giovanna Engelbert, the brand worked closely with Raye and her team to curate the tour’s many looks. For the opening night in Poland, she exclusively showcased British designers, reinforcing her support for home-grown talent while demonstrating how music and fashion can intersect on a global stage.
As the sole jewellery partner for the tour, Swarovski adorned Raye in bespoke crystal pieces that added sparkle to her stage looks. The show also featured signature designs, including the Constellation and Millenia styles, highlighting the singer’s flair for combining music with high-glamour jewellery.
No stranger to sparking on and off stage, the singer’s retro-inspired style lends itself perfectly to Swarovski’s universe. With nods to old-Hollywood glamour, each look was elevated by shimmering crystal details, from statement earrings to bespoke necklaces, adding a cinematic finish that perfectly complements Raye’s bold style.
As the tour continues, it’s clear that Raye isn’t just making waves with her sound – she’s using her platform to champion creativity. With a mix of sparkling jewels, bold silhouettes, and an unwavering commitment to supporting British talent, she’s turning every performance into both a musical and sartorial showcase.
With 50 show dates still to go, Raye and Swarovski promise to keep turning every stage into a runway, blending bold style with sparkling craftsmanship.