Samsøe Samsøe x END. bridges the best of Copenhagen and London style
Launched at Noisy Oyster with a live performance by Tora-i, the collaboration spans menswear and womenswear with plenty of attitude
There are more parallels between Copenhagen and London style than you might think. While the Danes have mastered the art of effortless dressing, Londoners have always had a knack for putting their own spin on wardrobe classics. Somewhere between Scandinavian minimalism and British eclecticism lies the latest collaboration between Samsøe Samsøe and END.
Bringing together the best of both worlds, the collection spans menswear and womenswear, reimagining everyday essentials through the distinct design languages of both brands. Think understated style with just enough attitude to stand out.
“Collaborating with END. gave us the opportunity to look at Samsøe Samsøe’s design language with a new perspective,” says Head of Menswear Liam Hodges. “We wanted to create a contemporary collection that felt relevant and focused, bringing both brands’ points of view together in an authentic and exciting way.”
The 24-piece collection made its debut at London’s Noisy Oyster, where London-based soul singer Tora-i took to the stage in a leather skirt. Her understated approach to performance felt right at home with the collection’s effortless aesthetic. “I respect women who don’t do the most on stage, though. I always find that refreshing,” she said. “It shows your taste. You can always do more, but it’s special when you know when to pull back.”
Across the collaboration, texture takes centre stage. Leather trousers and skirts bring a rock’n’roll edge, while calf-hair shoes give classic black slip-ons a little more personality.
Of course, in true Scandi fashion, the collection is grounded in elevated wardrobe staples. Think classic blue jeans with a gritty, worn-in wash and knitwear that makes autumn layering feel effortless.
“Working with premium fabrics and intentional silhouettes throughout resulted in a collection with a distinct identity that can be styled in many ways”, says Head of Womenswear Marly Roosen.
Ultimately, the collaboration proves that Copenhagen cool and London attitude have more in common than you might think. Bringing together the best of both brands, the collection makes a strong case for everyday dressing with a little more personality.
Discover the END. x Samsøe Samsøe collection at all END. locations and endclothing.com.