Troye Sivan brings his signature style to the world of wine as Penfolds’ creative partner

Pop star Troye Sivan, long celebrated not only for his music but for his impeccable eye in fashion and interiors, has made a seamless leap into the world of wine. Partnering with the storied Penfolds, Sivan unveiled a limited-edition collaboration that reflects his signature aesthetic.

The launch, held at Quartier Général, saw a who’s who in attendance including Lila Moss, Gabbriette, and Jake Fleming. The experience unfolded across three thoughtfully designed spaces that invited guests into Troye’s world – with furniture and styling curated by Troye and Luca Pronzato, Founder and Creative Culinary Director of We Are Ona.

Offering a glimpse into the partnership, guests were treated to the debut of two collectible bottles: a standard 750ml and a 1.5L magnum. The modernist design of each box, with its clean lines and refined detailing, serve as a statement piece worthy of display in any curated space.

Reflecting on the collaboration, Sivan said, “Penfolds and I share a passion for culture and shaping moments that become lasting memories. Together, we aspire to produce catalysts for connection. This event was a real-life example of that, an opportunity for me to connect some of my favourite people from around the world, to enjoy beautiful food and some of my favourite Penfolds wines.”

South Korean artist Rahee Yoon handcrafted the magnum, a true work of art, and limited it to just 20 pieces worldwide. Both bottles reflect the wine’s bold yet approachable character, mirroring Sivan’s own expressive persona.

With this partnership, Sivan brings his signature artistry to the cellar, turning each bottle into both a collectible and a cultural statement.

Head to penfolds.com to learn more.