LOVEWATTS is building the Warner Music of contemporary art
In partnership with LOVEWATTS
The digital tastemaker behind music, fashion, and one of culture’s most influential platforms makes its move into the global art scene — with anonymous collective GODS MGMT leading the charge.
When LoveWatts first emerged in 2012, it wasn’t just another art account on Instagram. It was a vibe and a radar. From Snoop Dogg reposts, Dua Lipa reposts, Rihanna reposts, and Katy Perry reposts to obscure street artists, from underground fashion to out-there installations, LoveWatts curated not just what was cool — but what was coming.
Now, with over four million followers across its network, collaborations with Interscope Records, and a decade-long footprint in global music, design, and street culture, LoveWatts is making its boldest move yet: entering the global art market.
The platform is launching a new program to discover, develop, and dominate the next generation of contemporary artists — and the first name out of the gate: GODS MGMT, an anonymous conceptual art collective whose work slices through pop culture with surgical precision.
A Cultural Powerhouse Grows Up
While many in the art world have been slow to embrace the velocity of online culture, LoveWatts was built on it. The platform made a name amplifying creatives before they went mainstream — long before algorithms decided what mattered.
“We were showing emerging artists the same way a record label breaks musicians,” says Jordan Watts. “Now we’re building the art world equivalent of that.”
The platform’s crossover into fine art isn’t a pivot — it’s an expansion. With deep roots in music and fashion, LoveWatts is uniquely positioned to bring a curated, media-savvy, and digitally native model to an art world that’s desperate for reinvention.
“The gallery system is tired. The whole model is stuck,” says Jordan Watts. “Collectors are bored. Artists are under-supported. We’re stepping in with energy, reach, and taste.”
Who (Or What) Is GODS MGMT?
The first artist LoveWatts is presenting is already stirring serious buzz. GODS MGMT produces sharp, appropriation-based paintings that deconstruct modern mythology: fame, advertising, sports, war, and the algorithmic flood of images that define our era. Their oil-on-canvas works recall Warhol, Kruger, Hambleton, and Banksy — but instead of following those traditions, they mutate them, embedding high-concept critique in bold, instantly iconic visuals. Think streetwear energy meets institutional-grade intellect.
Now, GODS MGMT emerges not just as the next in that lineage, but as a generational leap forward. Their command of oil on canvas is technically unmatched, and their conceptual approach places them on track to be remembered as the most important appropriation artists of the coming decades — artists whose work will define the next chapter of contemporary art history.
Their only public appearance to date was at Art Basel Miami in 2024, where their painting Roel was, according to Art Basel organizers, the most photographed work of the entire fair. The buzz was seismic. “It wasn’t just hype,” one insider said. “It was a wake-up call to the art world. People wanted to know who was behind it — and how to get more.”
“They don’t want to be known,” adds Jordan Watts. “They want the work to speak louder than ego. It’s not branding — it’s rebellion.”
From Feed to Fair: The Next Generation of Art Institutions
LoveWatts’ foray into fine art comes at a time when collectors are hungrier than ever for relevance and edge. While mega galleries dominate the blue-chip market, they often struggle to tap into younger, digitally native audiences. That’s where LoveWatts has the advantage — they’ve already built the audience, the brand, and the cultural fluency.
With upcoming exhibitions planned in New York, Miami, London, and Venice, the platform is taking its digital influence offline and creating a global footprint that fuses cultural credibility with art-world infrastructure.
“Music is art. Fashion is art. Digital culture is art. We’ve always treated it that way,” says Jordan Watts. “Now we’re giving it physical form. And we’re only getting started.”