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On mark Roger Federer’s retirement with the Advantage Laver Cup 22 trainer

The running brand mark Federer’s last dance with a new trainer

By Joseph Kocharian

The ROGER Advantage Laver Cup 22 trainer (Picture: Courtesy of On)

Roger Federer, whose tennis talent transcends all superlatives, has announced that he will be retiring this week. He will be playing his last ATP-level, professional match in London this Friday, 23 September, at the Laver Cup. Injury-dependent, he aims to play doubles with his main rival and now close friend, Rafael Nadal. After his retirement, his legacy will continue with his infamous RF monogram, creating the Laver Cup tournament, and his historic moments in sporting history. For his last dance on the tennis court, the Swiss brand On Running have launched the ROGER Advantage Laver Cup 22 trainer to mark the end of his illustrious career.

The ROGER Advantage Laver Cup 22 has clean lines, minimal stitching, and ultra-smooth matt vegan leather. Nods to the Laver Cup tournament and this year’s host city, London, are evident in both colour scheme and design, such as the tournaments logo, the Swiss and British flag, the red-and-blue lace loops, and speedboard soles, which represent the colours of the two teams (team World in Red, and Team Europe in Blue.)

The ROGER Advantage Laver Cup 22 trainer (Picture: Courtesy of On)

Federer joined On — a brand popular for revolutionising running with their cloudtec innovation — in 2020, not just as the face of the brand, but as a business partner too. Having already been wearing the brand around the world, they released the incredibly popular ROGER trainer together. Since then, iterations including the ROGER Pro, Clubhouse, and the ROGER Centre Court have made their way into the On family, as well as a collaboration with Kith’s Ronnie Feig.

Federer is well-known for his fashion off the court, including wearing a Gucci suit with an embellished serpent on its back to the Met Gala; styling out white tuxedos; bringing cream-coloured blazers and knits to the Wimbledon Centre court; or flashing his classic Rolex. Uniqlo previously snapped him up for an alleged $300 million, decade-long deal, joining the roster of Rimowa luggage, Lindt Chocolate, Wilson, Moet Chandon, and Mercedes. Federer’s fans ensured that he snagged the fan-voted GQ’s ‘most stylish man of the decade’, beating out everyone from Timothée Chalamet, Harry Styles, and A$AP Rocky.

The ROGER Advantage Laver Cup 22 trainer (Picture: Courtesy of On)

In 2021, Forbes placed him seventh in the list of highest paid athletes (despite him playing hardly any tennis, being out with injury for most of the year) where no other tennis player made the top 10. He achieved this feat mainly due to his sponsorships with fashion, food, high street and luxury brands.

The ROGER Advantage Laver Cup 22 will be available at booths at the Laver Cup, but also online at On Running.