Tina Win moves from media insider to independent pop strategist with her debut single “Try Anything”
In partnership with Obscure Agency
From Glossy Pages to Studio Booths
Before releasing her first single, Tina Win was no stranger to high-gloss culture. As a former editorial assistant for Allure and Cosmopolitan, and a regular behind the scenes at Fashion Week, the Romanian-American artist spent years embedded in the industries where image, language, and timing are everything. Now, she’s bringing that experience to music. Not to escape her past, but to reframe it.
Reclaiming the Narrative Through Sound
Her debut track Try Anything released on July 23, is the first chapter of a project that blurs the line between performance and portfolio. Produced by Joey Auch, a seasoned name in commercial songwriting, the single is sharp, intentional, and stripped of excess. There’s no attempt to replicate viral formulas or reinvent genre boundaries. Instead, it offers something rarer: control.
More Than a Label—A Long-Term Strategy
The release marks the official launch of Tina Win Music LLC, a label she founded to retain full ownership over her catalog. It’s not a vanity label, nor an aesthetic front. Every element, from the sound to the publishing rights, is structured around longevity, value, and licensing potential.
Building an Era, Not a Buzz
A full EP is scheduled for September. While details are still under wraps, the broader strategy is clear. This isn’t a
The track arrives alongside a new visual chapter, curated in collaboration with celebrity photographer Andres Hernandez. Shot with precision and clean framing, the images reflect Tina’s executive-led approach to her artistry, polished but not detached, curated but not manufactured. The rollout isn’t chasing a moment. It’s building one.
Precision Over Performance
On July 24, she presented Try Anything live for the first time at CHOWK NYC, performing a two-song set in front of invited press and guests. The showcase was brief but telling: no theatrics, no spectacle, just delivery. In a world of excess, Tina Win chose clarity.
Controlled, Clear, and Completely Hers
That clarity is what makes Try Anything stand out. Not because it tries to be loud, but because it refuses to be vague. It doesn’t ask for attention, it demands awareness. As the EP approaches, what’s most compelling is not just what Tina Win is releasing, but how she’s releasing it: deliberately, transparently, and entirely on her terms.