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The BRIT Awards to release its own NFT collection

All proceeds from the sales will go to charity

By Elizabeth Aubrey

The Birds
The Brits are making their own NFT - Credit: The Brits/Press

The BRIT Awards have created their first NFT collection to celebrate this year’s 2022 award winners.

The NFT – or non-fungible token – has been designed by West Midlands-born digital artist MRE, who has worked with previous BRIT award winners Dave and J Hus.

The awards have teamed up with NFT platform Serenade and the unique NFTs will “commemorate the 2022 winning artists of categories including Artist of the Year, Best New Artist, Mastercard Album of the Year and the four new genre awards Alternative/Rock Act, Dance Act, Hip Hop/Grime/Rap Act and Pop/R&B Act,” according to a statement from the BRITs.

The limited edition NFTs cost £10 each and will give fans who buy them the chance to win VIP tickets to next year’s award. They’ll be available to buy from February 9 here.

Speaking about the NFT collection, MRE said: “Working with The BRIT Awards to create something special to celebrate this year’s BRITs  winners is a great opportunity to bring digital art and NFTs to a wider audience.

“This collaboration is helping develop new creative possibilities and to push the boundaries of what can be done  to make music fans part of a wider experience.”

The BRITs will be the first ever UK awards show to partner with an NFT platform and all proceeds raised from the sale of the NFTs will go to the BRIT Trust – the charity arm of the awards which gives money raised to organisations and charities that promote education and well-being through music.

Luke Ferrar, Innovation Director, Polydor Records and Co-Chair of BRITs Digital Committee added: “We wanted to find a new way for fans to commemorate their favourite Artists winning a BRIT award. Creating a unique NFT felt like an interesting and different approach, and by pricing them at a reasonable cost…it allows more people to enter the emerging space of blockchain/digital Art.

“MRE is an incredible digital artist and I hope these can be displayed and remembered for years to come and that it challenges conventional ways to own and share a moment with an Artist, at the same time raising money for charity.” 

This year’s BRIT winners will be unveiled at London’s O2 Arena on February 8.

Those in the running include Adele, Ed Sheeran, Self Esteem, Little Simz and Dave.

Back in December, Holly Humberstone was revealed as the winner of this year’s Rising Star Award.