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KOKO and Marshall team up to support emerging artists

The partnership has already brought to life the Marshall Vinyl Rooms in KOKO's new members club

By Emma Wilkes

Nova Twins
Nova Twins. Credit: Federica Burrelli

London venue Koko has announced a partnership with Marshall Amps with the aim of supporting up-and-coming artists.

The partnership has already helped to launch of Marshall Vinyl Rooms within KOKO’s new members club, The House of KOKO, while Marshall previously lent its support to KOKO TPC, which puts on talent showcases at venues around the world.

The Marshall Vinyl Rooms launched on September 15, with performances from Marshall artists Nova Twins and Kid Bookie, and will allow KOKO members to explore Marshall’s portfolio of speaker products and headphones. It will also be the location for a new monthly content series, which will feature artists curated by KOKO and Marshall.

The two brands have already showcased artists including Kojey Radical, Rachel Chinouriri, Pip Millett, Wemi, Cherdericka, Louis Culture, Roxxxan, Wa Radio and Edwin Arzu at venues including Williamsburg Music Hall in New York, and the Roxy in Los Angeles. Further showcases will take place across the US in other cities including New Orleans and Pittsburgh later this year.

“Since 1962, Marshall has been an iconic and defining brand in music and culture, founded by the Godfather of Loud, Jim Marshall OBE,” said KOKO Studios MD Seb Croft. “We are extremely excited about what the future will bring, and this partnership is something that is going to add huge value to breakthrough talent in the UK by providing a global platform for them to perform”.

Marshall Group CMO Nick Street added: “Together we have an opportunity to amplify voices and communities and to provide a platform where we can experience new breakthrough talent across a diverse set of genres”.