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Check out Demob Happy’s exclusive pics from SXSW 2023

Check out an exclusive gallery of their SXSW adventures on Rolling Stone UK

By Nick Reilly

Demob Happy have shared exclusive pictures of their recent performances at SXSW Festival in Austin, Texas. You can check out those photos exclusively below.

The photos show the Newcastle trio in full flight at SXSW’s Parish, showcasing the refined sound of third album ‘Divine Machines’ – which is due for release on May 26.

While recent single ‘Voodoo Science’ marks the first taste of that record, this Friday sees the group following it up with the single ‘Run Baby Run’.

“We wrote Voodoo Science as a bit of chaos -an antidote to banality,” explained the group.

“A magic potion written to defy the collective stupor of the recent past. Something to wake you up and shake you up.”

And while the album sees the group leaning into crunching riffs and hard rock sounds once again, the group says it’s laced with an element of hope and positivity throughout.

Frontman Matthew Marcantonio said: “I really see what’s happening to the human race as a moment in a hero’s journey. We’re at the point in the James Bond film where the villains reveal themselves and tell us the plan. We’ve got Elon Musk and Jeff Bezos, these absolute supervillains with their rockets doing whatever the fuck they want, and software guru Bill Gates buying vast swathes of farmland for who knows what. They’re all revealing their plans to humanity and we’re all still going, ‘I hope they’re the good guys!’”

“What we need is inspiration to change because we only win this war if the change starts with us. There’s huge ripples of that in society, and it’s distorted through social media, but you can see people becoming more self-aware. That’s what I wanted to write about – inspiring that change.”