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Ed Sheeran promises ‘weird’ content as he returns to social media

The pop titan has been dealing with "turbulent things" in his private life

By Joe Goggins

Ed Sheeran press shot, 2021
Sheeran paid tribute to Jamal Edwards last month. (Photo: Dan Martensen)

Ed Sheeran has addressed his absence from social media in recent years in a new video.

In a clip shared to his Instagram, the pop mainstay said that “turbulent things” in his private life had kept him from posting, citing a desire not to put a brave face on his personal issues publicly. “Hi guys,” his message, posted yesterday, began. “So I realise I haven’t been that engaged in my social media or my fan base online over the last couple of years. And the things that have been posted on this account might have got a bit boring. And I’m sorry, it’s my fault.” 

“The reason I’m making this video is, just being totally honest, I’ve had some turbulent things been happening in my personal life, so I just didn’t really feel like being online and pretending to be something I’m not when I wasn’t feeling like that,” Sheeran revealed. He went on to say that “things are looking up”, and promised that, having returned to his online platforms, “weird shit is gonna start being posted”.

“I’ve made this video like 50 fucking times, I’m not making another one,” he said in jest as he concluded his message. Sheeran had not been entirely absent from social media; only last week (January 19), he showcased a new 64-bar freestyle in honour of his late friend, the SBTV founder Jamal Edwards.

The video was filmed inside an empty Stamford Bridge; Edwards was a lifelong Chelsea fan. His first name was spelled out in the stands, as Sheeran delivered a heartfelt reflection on Edwards’ sudden passing last February at the age of 31. “Therapy sessions, digging deep in depression / I got a life full of blessings, but this just breaks my f—–g heart,” he rapped, offering a potential glimpse into the private turbulence that his latest post references. “Lately I’ve been crying so much my lungs ache, teardrops all over my shirt are bloodstained,” the freestyle continued.

Sheeran had the second-best-selling album and single of last year in the UK, with = and ‘Bad Habits’, respectively. He was pipped to top spot on both counts by Harry Styles.