Rough Trade to open Denmark Street’s first ever record store
A new opening for one of the most historical music spots in London
By Nick Reilly
Rough Trade is set to open its first store on London’s Denmark Street, one of the capital’s most historic musical spots.
The area, affectionally known as Tin Pan Alley, has played a formative role in the careers of stars such as The Rolling Stones and David Bowie, as well as being the home of celebrated guitar shops.
Now, Rough Trade will become the latest brand to mark their stamp on the street. A new branch of the record store will open in October and marks the first time that the street has played host to a record store. It will be spread across two floors and offer a vast array of curated vinyl, alongside books, clothing, limited edition offerings and merchandise.
It will join the three existing Rough Trade stores in London – Rough Trade East, Rough Trade West and Soho. The Soho store, located on Beak Street, will be soon rebranded to Rough Trade Vintage and stock used vinyl.
“We are thrilled to bring Rough Trade to London’s iconic Denmark Street, a location that holds such a profound place in the city’s music history,” Lawrence Montgomery, Managing Director, Rough Trade UK said.
“With its rich heritage and ongoing legacy, Denmark Street is the perfect setting for our next chapter, fostering its own unique community, while also offering all the vibrancy and expertise customers have come to expect when visiting Rough Trade. We look forward to welcoming music fans to explore, discover and celebrate music and culture, continuing our tradition of being more than just a record store.”
The brand will also work in partnership with venues across the neighbouring area, such as the neighbouring 2,000-capacity live venue at Outernet, and smaller venues such as The Lower Third.
“I am very proud to have such a famous and well-respected name come to Denmark Street. It is so fitting and continues our mission to honour and enhance the musical legacy of this area,” said Philip O’Ferrall, CEO Outernet Global. “Denmark Street has benefitted from the increased footfall the Outernet District has created and Rough Trade’s arrival will see fans coming to buy music of all genres in a welcoming and inclusive environment.”