Taylor Swift has been announced as the first ever global ambassador for Record Store Day.
Swift will represent the largest single-day music event in the world for its 2022 edition, which takes place on April 23 and will include a special release from the pop superstar herself.
“I’m very proud to be this year’s Ambassador for Record Store Day,” Swift said in a statement. “The places where we go to browse and explore and discover music new and old have always been sacred to me.
“Record stores are so important because they help to perpetuate and foster music-loving as a passion.”
RSD co-founder Carrie Colliton said: “We’re pretty picky about the people we invite to ‘wear the sash’, and we always want to make sure those Ambassadors genuinely love record stores and are creative about ways to celebrate them. For our first Global Ambassador, we’re teaming up with a woman who does all that and just happens to be one of the biggest artists on the planet.”
Previously, Swift has contributed several special-edition releases for Record Store Day and Record Store Day Black Friday events.
She’s also been a supporter of the physical music industry, releasing ‘Red (Taylor’s Version)’ on vinyl as well as 2020’s ‘Folklore’ and ‘Evermore’. Together they were three of the best-selling vinyl albums of 2021 [via OfficialCharts].
The full list of Record Store Day releases is to be revealed soon. Head here for more information about the day.
In other Swift news, her producer Jack Antonoff recently discussed her 10-minute version of ‘All Too Well’, saying that its success teaches acts to “not listen” to the music industry.
The extended version of Swift’s hit 2012 song appears on ‘Red (Taylor’s Version)‘, Swift’s re-recorded version of her fourth album ‘Red’, and has since gone on to become the longest Billboard Number One single ever.
Antonoff, who produced the new version of the track, was asked about its success in an interview with Relix, to which he replied: “You’ve gotta love those moments and hold them close. My initial response was to call out everyone in the industry who told me that no one has attention spans anymore.”