Ariana Grande and Swarovski are spreading the love just in time for Valentine’s day 

While we’re used to seeing Ariana Grande in Glinda pink, this Valentine’s Day she’s embracing the passion of red. As Swarovski’s Global Brand Ambassador, the pop diva turned silver screen star brings to life the brand’s Charming Love collection in a campaign that would even make Cupid blush.

Designed by Swarovski creative director Giovanna Engelbert, the collection celebrates love in all its playful, sparkling forms. Think dripping hearts, love locks, and cupid’s arrows.

Select charms feature two-sided, removable elements, providing fans with endless styling possibilities. From bracelets to pendants, each piece shines with Swarovski’s expert pavé and pointage techniques. Delicate crystal pearls and polished metal finishes, transform simple symbols into timeless keepsakes.

No stranger to jewels, Ariana has long made red-carpet glamour a personal signature. This awards-show season saw Grande channel her critically acclaimed portrayal of Glinda in Wicked: For Good. As a Golden Globes and Critics Choice Awards nominee, stylist Law Roach embraced old Hollywood glamour and Glinda’s signature pink for her red carpet appearances.

For Swarovski, the star continues her playful approach to fashion. In a sweetheart-red satin dress, she layers herself in decadence. Sparkling Charming Love charms and stacked on bracelets and necklaces alike. Every movement catches the light, turning each pose into a celebration of joy, glamour, and self-expression.

With Ariana Grande at the helm, Swarovski’s Charming Love collection isn’t just jewellery – it’s a dazzling, award-worthy celebration of love in every form.

Discover Swarovski’s Charming Love collection at swarovski.com.