Ariana Grande channels ethereal beauty for her second collection with Swarovski
Inspired by nature, the Global Brand Ambassador unveils crystal dragonflies, delicate flowers, and magical motifs straight out of a fairytale
When you’re touring the world as a pop star, you become well acquainted with donning glittering jewels. Ariana Grande takes it up a notch by teaming up with Swarovski on a collection co‑designed with Creative Director Giovanna Engelbert. The encore collection transforms the natural world into something straight out of a fairytale.
“This capsule is inspired by nature and the magic that exists everywhere around us on this extraordinary planet,” Grande explains in a statement. “We wanted to design a collection that brings a bit more colour, wonder and playfulness into our everyday lives, as well as reminds us to appreciate the beauty that constantly surrounds us.”
Boasting a sparkle that makes ordinary costume jewellery look ordinary, Swarovski crystals are reimagined as whimsical motifs straight out of a fairytale. Building on her first collection with the brand, this time Grande incorporates pearls to add a touch of delicate elegance.
Among the 29‑piece collection are delicate flowers that unfurl alongside shimmering dragonflies, each piece sparkling in a symphony of colours: soft blush pinks, ethereal purples, baby blues, verdant greens, and golden sunlit yellows. Rhodium‑plated metal cradles each jewel, creating a luminous finish built to catch the light from every angle.
The launch is accompanied by an equally enchanting campaign shot by renowned fashion photographers Mert and Marcus. Grande, styled by Law Roach, takes on the role of a spellbinding forest nymph bringing the whimsical collection to life.
“The fantasy garden imagery and the inspiration of the Aurora Borealis, with its shifting light and iridescent colours, are translated into the jewellery through crystal play, delicate pearls, and refined craftsmanship. It’s about emotion, transformation, and magic, grounded in Swarovski’s savoir‑faire,” Engelbert explains. “And it’s always such a joy to work with her.”
Discover the Ariana Grande x Swarovski collection at swarovski.com.