Autry Finds its perfect fit in Stray Kids’ Changbin
The K-pop star debuts as the Global Brand Ambassador in the sportswear brand's Spring/Summer 2026 campaign
Making history is what Stray Kids do best. From becoming the first K-pop group to headline a show at Tottenham Hotspur Stadium to landing a record-making seventh consecutive No. 1 debut on the Billboard 200, the eight-piece act have turned “firsts” into a habit.
Now, there’s another milestone to add to the list. This time, it’s Changbin stepping into the spotlight solo, tapped as Autry’s first-ever Global Brand Ambassador. The appointment marks a new chapter not only for the rapper and singer, but for the American sportswear label as it sharpens its global presence.

“I am happy to join the Autry family,” Changbin shares. “I’ve always been drawn to brands that honour their legacy while embracing innovation and a forward-looking approach to creativity.” It’s a sentiment that mirrors Autry’s own trajectory, a brand rooted in vintage Americana, now recontextualised for a new generation.
Fronting the Spring/Summer 2026 collection, Changbin embodies the label’s signature collegiate aesthetic: relaxed, self-assured and quietly confident. Think crisp varsity codes, unfussy layering and an effortless lived-in feel. On foot, he spotlights iconic silhouettes including the Super Vintage Medalist, Autry’s ‘80s-inspired sneaker that has become a cornerstone of the brand’s revival.

Debuting with Stray Kids in 2018, Changbin has built a reputation as one of K-pop’s most compelling creative forces. Equal parts razor-sharp lyricist and charismatic performer, his affinity for craftsmanship and authenticity makes the partnership feel organic rather than ornamental.
“Autry’s heritage and understated confidence resonate deeply with me, and I’m excited to begin this journey together,” he adds. If Stray Kids’ trajectory is anything to go by, expect Changbin to bring just as much style and energy to Autry as he does to the stage.
Discover the Autry Spring/Summer 2026 collection at autry-usa.com.
