Casablanca just gave us a serious sweet tooth with its Ladurée collection
Bringing together fashion and patisserie, the collab delivers a sugar-drenched summer release with a signature flavour made for heatwave days
While Casablanca is widely known as an après-sport brand, founder Charaf Tajer loves to throw us a curveball. His latest collaboration with globally renowned Parisian patisserie Ladurée is exactly that, transforming his sporty signatures into sugar-coated fantasies.
“As someone who grew up in Paris, Ladurée has always felt like a true institution to me – an iconic establishment tied to so many memories of celebration, from gifting cakes as a ritual to breakfasts with loved ones,” Tajer says. “There’s a natural synergy between our two worlds: a shared attention to detail, a classic yet colourful palette, and above all, an appreciation for beauty and joy. It’s a real honour to collaborate with them.”
At the heart of the collaboration is a shared fascination with global jet-set lifestyles and the romance of travel. Both brands lean into worlds defined by movement, leisure, and a certain kind of effortless indulgence, translating that energy into a summer collection designed to feel as transportive as a long-haul escape.
The collection itself spans Casablanca’s signature sportswear sets, reworked with a softer, more playful sensibility that nods to sun-drenched destinations and easy holiday dressing.
But the standout piece is undoubtedly a silk shirt, which anchors the collaboration with a more elevated, fluid expression of Casablanca’s aesthetic. Light-catching and fluid in movement, it captures the collection’s overarching theme of escapism through texture and colour.
Extending beyond fashion, the partnership also introduces an exclusive Ladurée flavour: Pomelo and Mint. Designed as the perfect palette for summer, it blends bitter citrus with cooling herbaciousness. Available as Ladurée’s iconic macarons along with pastries and sorbet,
The flavour arrives in limited-edition gift boxes, reinforcing the collection’s sense of indulgence and collectability – an edible extension of the same jet-set fantasy that runs through every piece.
Until 1 September, you can try the exclusive pomelo and mint flavour at Ladurée boutiques along with laduree.com. Discover the collection at casablancaparis.com.