A$AP Rocky-approved brand GOYAGOMA makes its London Fashion Week debut
Designer Traiceline Pratt presented his Autumn/Winter 2026 collection as part of incubator program Fashion East
When it comes to London Fashion Week, few platforms spark quite the same anticipation as Fashion East. Founded in 2000 by Lulu Kennedy, the non-profit talent incubator has long been the launchpad for the city’s most daring emerging talent. This season, the spotlight turned to GOYAGOMA by designer Traiceline Pratt, making its official runway debut with Autumn/Winter 2026.
The Central Saint Martins Class of 2024 graduate presented a balancing act between creativity and restraint, defined by a sharp, deliberate minimalism. A refined sensibility that’s already attracted high-profile attention with A$AP Rocky recently appearing on The Late Show with Seth Meyers wearing a dark navy double-breasted poncho and black wool trousers from the brand.
Titled Something to Wear, the collection reads as both a provocation and a promise – an exploration of tailored elegance that subtly toes gendered lines. The approach stems from time spent on the design teams of Phoebe Philo, where a refined eye for clarity, precision, and considered form came to ground Pratt’s experimentation.
Wild camo-printed parkas came trimmed with decadent fur, subverting utilitarian codes with a flash of glamour. Elsewhere, vinyl shirts and trousers gleamed under the lights, their plastic sheen lending a futuristic edge that felt both confrontational and slick. Shearling pieces grounded the collection, adding weight and tactility to silhouettes that played with proportion and volume.
There’s a sense that Pratt is designing armour for the hyper-visible generation: protective yet performative, practical yet impossible to ignore. Even at its most experimental – in the high-shine vinyl or bulbous furs – the collection maintained a clarity of purpose. As the title suggests, these were not abstract fashion fantasies but intellectually seductive propositions.
For a debut on one of London’s most revered platforms, GOYAGOMA announced itself with confidence. Under the Fashion East banner, Pratt proving to be one to watch in a city brimming with untapped talent.