Gracie Abrams shows us how to have fun in Paris as Chanel’s Coco Mademoiselle muse

With her feline features and signature bob, Grammy-nominated singer-songwriter Gracie Abrams is the spitting image of Gabrielle Chanel. And the parallels aren’t just surface level. In her youth, Chanel herself took to the stage as a cabaret singer in Moulins, where she picked up her famous nickname, ‘Coco’.

Following the release of her third studio album, Daughter from Hell, Chanel announced Abrams as the new face of the Coco Mademoiselle fragrance. In her debut campaign as a Chanel ambassador, she brings a youthful energy to Coco Mademoiselle Crush Absolu, reimagining the iconic fragrance for a new generation.

Directed by Joe Wright, the ‘I Love You, I’m Sorry’ singer shows us how Parisians partied during the Belle Époque. Here, café culture was less about which milk to have with your espresso, and more about music, camaraderie, and fearless liberation.

Set to ‘Young Hearts Run Free,’ the campaign embodies the Coco Mademoiselle ethos. Launched in 2001, it’s the youthful counterpoint to Chanel’s established lines like No. 5 – a composition of floral amber for the modern Chanel wearer.

With Crush Absolu, that amber DNA remains, emphasised by the youthful sweetness of grapefruit and lychee, alongside soft notes of rose and jasmine. Built around a base of earthy patchouli, it’s the kind of composition made for late nights in an Art Deco bar.

Discover Coco Mademoiselle Crush Absolu at chanel.com.