Virgin teams up with Choose Love on a limited-edition collaboration merging music and fashion
Riffing on vintage band merch, designs include artwork for Paloma Faith, Groove Armada, Ella Eyre, Fatboy Slim, and Neneh Cherry
Virgin’s new limited-edition “Remastered” T-shirt collection is more than a fashion drop, it’s a tribute to the company’s musical heritage. Bringing together some of the UK’s most iconic artists in support of refugee charity Choose Love.
At the heart of the collection is a curated roster of musicians who represent Virgin’s catalogue. The designs include artwork for Paloma Faith, Groove Armada, Ella Eyre, Fatboy Slim, and Neneh Cherry, alongside a special Virgin Records archival design.
Inspired by vintage merch, each artist shines in their own original design. Paloma Faith, known for her soul-inflected vocals, anchors one of the tees. It’s a fitting nod to her role in British pop and larger-than-life persona.
On another design, Fatboy Slim brings in the legacy of British electronic music. As one of the figureheads of the big beat era, his inclusion feels like a wink to Virgin’s dance-floor credentials.
The collection’s emotional core is arguably Neneh Cherry, immortalised in a striking portrait by famed photographer Rankin. Cherry’s musical journey – spanning hip-hop, trip hop, and more – mirrors Virgin’s own genre-hopping history.
A one-off Virgin Records tee features photography from the label’s own archives. The image was shot by artist Roger Dean back in Virgin’s 1970s festival days. Its inclusion highlights Virgin’s growth within music history.
This isn’t just merch, it’s a message. Virgin’s chief experience officer, Sam Kelly, frames the collection as “fashion with purpose”. Beyond a fashion statement the collaboration highlights Virgin’s activism in supporting Choose Love’s global mission to assist refugees.
For music lovers and fashion fans alike, the collaboration doesn’t end at just buying a tee. From 18–25 November, Virgin is hosting a pop-up shop on Regent Street (London), complete with a customisation station.
Here, you can remix your own T-shirt (patches, rhinestones, or heat-pressed art) echoing how a DJ or producer might rework a track. That interactive spirit reinforces the collection’s musical DNA.