ABBA Voyage unveils a new winter experience at London’s ABBA Arena
The venue has been given a festive makeover, which includes its menu and merch offerings
ABBA Voyage has switched into winter mode, unveiling a seasonal rebuild of the ABBA Arena that places the show in a new setting for the first time since opening in 2022.
The makeover, which runs until February 2026, turns the concourse into a winter garden filled with deep greenery and shifting light installations designed to pull you into the atmosphere before the show even begins.
It’s an ambitious update for a production that already sits in its own category. The digital avatars of Agnetha, Björn, Benny and Frida continue to draw global crowds to Queen Elizabeth Olympic Park, with the arena itself becoming a huge part of the appeal.
The biggest new addition is the heated outdoor Winter Bar. Set opposite the illuminated ABBA signage, it offers table service, seasonal cocktails, winter hot drinks and a run of cold-weather comfort-food dishes, making it an essential stop before or after the show. Limited-edition winter merch is also on sale on-site and online, including decorations and clothing.
As part of the park’s Winter Adventure programme, Swedish choir Norrsång will perform a set of Christmas and Nordic songs outside the arena on 5 December, using the new winter build as their backdrop.
ABBA Voyage itself has evolved this year too. To mark the show’s third anniversary, the team refreshed the running order by adding ‘Super Trouper’, ‘Money, Money, Money’, ‘The Name of the Game’ and ‘Take a Chance on Me’, expanding the set beyond its original design.
The winter edition of ABBA Voyage is now booking through to February 2026 at the official ABBA Voyage website. See here for Rolling Stone UK’s ABBA Voyage review.