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Idris Elba launches summer anthem ‘Pushing On’ in collab with GREY GOOSE

Exclusive: "I’ve been working with Defected, the record label, and have a couple of surprises," the actor and musician shared of his upcoming plans

By Dale Fox

Idris Elba headshot
Idris Elba has partnered with GREY GOOSE (Image: Provided)

Global vodka brand Grey Goose has teamed up with actor and DJ Idris Elba to celebrate the launch of their new luxury vodka, Altius. The collaboration features Elba’s latest track, ‘Pushing On’, which could very well become a summer anthem.

The partnership kicked off with an exclusive launch party in Ibiza earlier this summer. Elba took to the decks, entertaining a host of celebrity guests at a private villa perched on one of the island’s highest peaks. The event marked the official introduction of Grey Goose Altius to the world of luxury spirits.

GREY GOOSE Altius draws inspiration from the rare natural luxuries of the French Alps, the company says. The limited-edition vodka is crafted using Alpine spring water and winter wheat from Picardie, France.

Creative process

In an exclusive short film, Elba shares his insights into his creative process and the inspiration behind ‘Pushing On’. The award-winning actor and DJ explains, “Vibrations, rhythm, music, melody… all of these things are an emotion for me. I have to imagine what I want the song to do, and I get inspired by things that sound like that.”

What’s next for Idris Elba?

In a quote shared exclusively with Rolling Stone UK, Elba said: “Next for me musically, I have a series of records that I’m putting out this summer, for the rest of the year. I’m not DJing as much this year just because I’ve been working as an actor and director.”

He added: “I’m proud of the new songs for this year – they are big records. I’ve been working with Defected, the record label, and have a couple of surprises.”

Stream ‘Pushing On’ now

Fans can stream ‘Pushing On’ on Spotify and experience Grey Goose Altius at select venues worldwide now, including Ibiza, Mykonos, Saint Tropez, and Porto Cervo, with London, Paris, Dubai and the USA debuting this Autumn.