Meet ICONAC: The Business Management Team Empowering Music Careers
In partnership with MP3 LABS
In an industry where creative success often moves faster than the support systems meant to hold it up, ICONAC has emerged as a quiet force behind the scenes, building the financial infrastructure that keeps modern music careers stable, scalable, and sustainable. From tax strategy to tour budgeting, the global business management firm has become a trusted partner for more than 130 artists across music, film, and gaming—helping them navigate the fast-paced, cross-border world of entertainment with confidence.
Founded by Daniel Berrocal and headquartered in Los Angeles, with offices in New York and London, ICONAC specializes in turning artistic ambition into operational reality. Their team is fluent in both spreadsheets and show days—often standing side stage during performances to better understand the real-time pressures clients face. That proximity helps ICONAC make smarter decisions in service of the artist, not just the numbers.
Managing the Pressure of a Global Touring Economy
In today’s music economy, most artists don’t just operate in one country. International routing, withheld tax, currency swings, and cross-border regulations are daily realities. ICONAC helps make all of it manageable.
Their services—including accounting, royalty tracking, tour budgeting, foreign tax planning, and cash flow management—are all custom-built for creatives. But what really sets them apart is how embedded they are in the life cycle of an artist’s business. ICONAC doesn’t operate from the sidelines—they’re in the room, backstage, on the road, and in constant communication with artists, managers, agents, and production teams.
“We do the work where it happens,” says Berrocal. “That means going to shows, seeing real-time production challenges, and understanding what matters most to artists under pressure.”
It’s this on-the-ground empathy that informs their model: the real difference between approving a line item in a budget spreadsheet and seeing why that extra lighting package is mission-critical for a sold-out show.
Real Impact in Real Time
Touring artists often face the emotional and financial whiplash of getting paid late, managing massive expenses, or being blindsided by international tax codes. ICONAC works to solve those problems in real time—and more importantly, prevent them from happening in the first place.
“ICONAC stands out because they understand the financial side of global touring better than anyone I’ve worked with,” says legendary house DJ Steve Lawler, a longtime client of the firm. “They’ve helped me keep more of what I earn and simplified everything behind the scenes so I can stay focused on performing.”
It’s not just about profits—it’s about peace of mind. When clients are hit with unexpected tax bills or international forms, ICONAC’s team is the one they call. “That’s the moment where an artist’s heart drops,” says Jasmine Kwok, ICONAC’s Director of Operations. “We’re the ones who steady the ship and solve the issue.”
ICONAC currently supports over 70 international clients through their non-U.S. resident tax service, helping artists recover withheld earnings and navigate the complexity of U.S. filings. Their work often includes obtaining social security numbers, structuring banking systems, and coordinating compliant touring entities, particularly for those relocating or expanding to the U.S.
Leadership That Understands Artists, Not Just Assets
At the helm is founder Daniel Berrocal, who was named to Billboard’s Top 100 Business Managers in 2024. His leadership has guided ICONAC’s consistent year-over-year growth since 2021 and cultivated a team that values clarity over jargon, communication over complexity, and longevity over flash.
Daniel’s motto, “Music transcends borders, and accountants who can work the world are necessary,” encapsulates the ICONAC ethos: culturally fluent, financially precise, and deeply collaborative.
Their roster includes veteran creators Gary Numan, Steve Lawler, and mastering engineer John Greenham. But beyond name recognition, the firm’s true value lies in bringing stability to creative careers that demand agility, clarity, and real-time support.
Building Sustainable Success in 2026 and Beyond
ICONAC is redefining what business management can look like for artists in the digital age. They offer a three-tiered service model to ensure their tools are accessible to artists at different stages of their journey, whether they’re playing clubs or commanding festival main stages. And their “Profit First” approach to financial structuring is helping DJs shift from gig-to-gig survival mode to long-term financial growth.
In a fragmented and fast-changing industry, ICONAC isn’t just balancing books – they’re helping artists stay grounded, grow globally, and build careers that last.
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