Stimagz Dubz: Magnetic Magic Meets Mental Wellness in Stimara’s Newest Fidget Tool

Stimara continues to innovate in the world of tactile design with the debut of its third-generation magnetic fidget tool, Stimagz Dubz. Officially launched on Kickstarter on April 15, 2025, Dubz marks a significant milestone for CEO Kody Lukens and his creative team.

This release follows the success of Stimara’s earlier offerings: Stimagz Classics in 2023 and Series II in 2024, both of which captured the attention of fidget enthusiasts worldwide. With Dubz, the brand deepens its commitment to crafting elegantly engineered tools designed for adults who crave focus, stress relief, and a mindful outlet for restless energy.

Designed for Real-World Use

Stimagz Dubz come in both clicky and quiet tactile options to suit diverse environments. The Clicky variant retains the satisfying magnetic snap that fans love, while the Quiet version features a rubberized shell to dampen sound, making it ideal for offices or classrooms.

The magnetic cores remain identical across versions, delivering the same 6-piece pattern-building versatility that lets users scale complexity based on their focus needs. Dubz’s compact form factor prioritizes portability without sacrificing durability.

From Childhood Inspiration

The Stimagz story began with Kody Lukens’ childhood fascination with magnetic toys. “When I was a kid, I had these cool magnetic toys. These toys were meant to be used for building, but instead I carried a few around, constantly fidgeting with them in my hands – in class, with friends, or while watching TV,” Lukens recalls. That early experience became the seed for what would eventually grow into Stimara.

Those early magnetic toys had several problems: weak magnets, poor-quality materials, and designs aimed at children rather than adults. Lukens set out to create something better.

Now, with Dubz, Stimara promises its “easiest-to-use version yet, perfect for newcomers and seasoned Stimagz fans alike.” The progression from Classics to Series II to Dubz demonstrates a company that is attentive to customer feedback and committed to product refinement.

The Science of Fidgeting

Magnetic fidget tools, such as Stimagz, appeal to the universal urge to keep your hands busy—a habit many find grounding in daily life. These tools are not just toys, but for many users, they serve as helpful outlets for focus and stress relief. According to an internal Stimara customer survey, most users say Stimagz helps them feel calmer and more focused. This reflects the growing number of studies suggesting that fidget tools may help with concentration and managing stress.

The timing couldn’t be better as mental health awareness reaches unprecedented heights. The global fidget toy market is projected to grow to $13 billion by 2031, representing a 7% compound annual growth rate. This surge coincides with startling statistics about stress and anxiety in the general population.

Breaking New Ground in a Booming Market

Stimara aims to distinguish itself in this competitive space through thoughtful design and community engagement. The company maintains an active Discord community, creating a feedback loop that directly influences product development. This community-driven model has paid dividends, as seen in the evolution from the original Classics to the quieter Series II (developed in response to customer requests) and now to Dubz.

“Never put yourself in a position where, if you fail, you’re toast. Always have a back-up plan, and a back-up plan, and a back-up plan,” Lukens shared in a 2023 podcast interview, revealing the strategic thinking that has helped Stimara navigate the volatile startup landscape. This philosophy has carried the company through three successful Kickstarter campaigns and established them as serious contenders in the mental wellness product space.

The Dubz launch arrives at a pivotal moment for Stimara, which has gradually expanded its team to include dedicated professionals in marketing, operations, and community management.

The fidget tool market may still be relatively young, but its rapid growth tells a compelling story about changing attitudes toward mental health and self-regulation. Stimagz Dubz represents not just another product launch but a continuation of Stimara’s mission to redefine fidgeting as a legitimate, even fashionable practice for adults.

As Lukens puts it, “We believe fidgeting isn’t just a habit – it’s a fundamental human expression – a way to focus, process, and simply be”. With Dubz now expanding that vision, Stimara continues to magnetize attention in an increasingly crowded marketplace.