While many artists chase trends, URBANO focuses on defining their own.
Philadelphia-born siblings Marisa and John have emerged as a singular force in the global dance music landscape, forging a path that blends genres and takes an unconventional approach. Both are not only accomplished vocalists but also DJs, a duality that informs the way they build tension, control energy, and craft experiences that move audiences both on the dance floor and through the speakers. Their sound—an intoxicating fusion of pop, electronic, and hip-hop—has garnered millions of streams, several charting singles, widespread use in corporate fitness playlists, and an ever-expanding roster of collaborations. Yet these metrics only begin to tell the story. URBANO’s songs move bodies and spark feelings; they are the pulse beneath workout classes, the anthem in late-night sets, and the quiet soundtrack to private moments that demand a larger-than-life soundtrack.
“Our music comes from years of dedication and refinement,” Marisa explains. “We’ve put years of our lives into perfecting our craft, and I think that dedication really shines through. You can feel it in the music, and I think the audience feels it too.” It’s not about chasing the next viral moment—it’s about building songs that live beyond a streaming cycle.
Dual Voices, Singular Vision
URBANO’s magnetism is born of contrast and cohesion. John’s razor-sharp rap cadence threads through Marisa’s expansive, aching vocal lines; where one cuts, the other lifts. That tension—balanced and intentional—turns each track into a compact drama, a three-minute weather system that can clear a dance floor or electrify a stadium.
Their collaborative list reads like a map of contemporary electronic music: Braaheim, ILYAA, More Plastic, Anekdote, Marnage, DJ Fluke, Trilago, and Mavzy GRX. Each partnership brings new texture to URBANO’s evolving palette, allowing the duo to expand without losing the core of what makes them distinctive: precise hooks, emotional clarity, and an instinct for the big, communal moment.
Soave: The Chosen Home
URBANO’s partnership with Soave Records feels less like a deal and more like a kinship. What began in 2017 as founder Jan-Hendrik’s passion project to share his favorite chill house tracks has evolved into one of the most influential labels on the planet. Soave releases tracks with relentless cadence, curating a worldwide roster, and building a platform where underground discovery and mainstream resonance coexist. Soave’s network—spanning teams in Sweden, Brazil, and the Netherlands—amplifies URBANO’s work to dance floors and playlists around the world.
Working with Soave has given the duo room to scale imagination into spectacle. It also brought a high-water moment at the Amsterdam Dance Event 2024, where URBANO’s set at the label’s showcase read less like an opening act and more like a statement of belonging: they were, unmistakably, part of the label’s creative DNA.
They bring more than musical vision to these partnerships: Marisa and John apply the same rigor that shapes their tracks to their careers. Alongside their recording work, they run a creative agency that helps artists and creators around the world with branding and strategy—turning artistic instinct into sustainable careers. That practical fluency in both art and enterprise informs how they approach releases, tours, and collaborations, making every move intentionally scalable.
What’s Next for URBANO
As their sound continues to evolve, URBANO’s collaborations deepen and widen their reach. Their ongoing work with Norwegian DJ-producer Braaheim—a force on streaming platforms and festival stages alike—has produced multiple anthems that crossed double-digit millions in streams and sparked viral moments across social platforms. And as a resident DJ, Braaheim is one of the most prolific and influential names in European dance music. Together, URBANO and Braaheim have crafted anthems that have gained strong streaming traction and inspired fan-created content on TikTok. Their chemistry merges URBANO’s emotive and intense powerhouse vocals with Braaheim’s euphoric, floor-shaking energy—a collaboration designed for both the mainstage playlists and the masses.
With each new project, the duo refines a formula that balances immediacy and longevity: a hook that lands on first listen, a lyrical line that lingers, and production choices that reward repeat plays without ever feeling safe. It is this blend—ambition tempered by craft—that keeps their work surprising and potent.
URBANO’s ascent reads like a series of small combustions—ideas ignited through sibling rivalry and mutual trust, each song a chemical reaction of rhythm, melody, and intent. They have not merely accumulated milestones; they have made a notable impact on the direction of contemporary dance music by insisting that sincerity and strategy are not mutually exclusive.
Their influence is not only measurable in streams or placements, but also in approaches of a new generation of producers who write for both the body and the interior life; visible in the artists who consult their agency for career maps; felt in the room-long hush that follows the first chord of a new URBANO track. More than applause, their work returns to listeners as something durable: a track that resurfaces in memory at unexpected hours, a chorus that becomes shorthand for a feeling.
At the center of it all is family. The sibling bond—fierce and loyal—gives URBANO a coherence that no marketing plan could manufacture. It is the reason their music can be both intimate and arena-sized, both raw and engineered for maximum emotional payoff. Their trajectory suggests a model for modern musicianship: blend craft with commerce, keep the music at the center, and build infrastructures that let creativity breathe.
URBANO’s work ahead will be about extension more than reinvention: deeper collaborations, bolder live moments, and continued cultivation of the creative ecosystem around them. If their past is any guide, the next chapter will arrive with the same rare combination of care and daring that brought them here.
In a crowded musical world, they remain, simply and stubbornly, themselves: two siblings who have learned to speak a language the rest of us want to understand.