Snoop Dogg is bringing his distinctive style to Skechers, as part of a three-part capsule collaboration. The West Coast rap icon has taken to ‘Snoopifying’ his streetwear aesthetic to Skechers. He’s curating shapes, materials, colourways and prints in the footwear brands’ showroom, ensuring that the collection is in step with his iconic style. In the words of Snoop himself, “If the ride [or the shoe] is more fly, then you must buy.”
The collection, better known as the OG capsule, includes something for every style:
The Skechers Stamina, has a particular sentimental tie to Snoop, as the sneaker was released in 2004- the same year as his platinum ‘Rhythm and Gansta: The Masterpiece’ record. Named the Skechers Stamina- Snoop 91, the sneaker (pictured) syncs the classic 2004 style with a suede and mesh blended upper with a multi-material and colour trim. Also, the colourway was handpicked by Snoop to reflect the special era of his life on his favourite pair of Skechers kicks. That kind of Skechers and Snoop synergy was written in the stars.
Snoop Dogg collaborated with Skechers design team on the Snoop One OG, a versatile daily-wear sneaker. Integrating his favourite feature, Skechers Hands Free Slip-ins®, this leather bungee shoe boasts the innovative Skechers Exclusive Heel Pillow™ for foot security. Moreover true to Snoop’s style, the sneaker showcases a smoke-printed heel counter and his “Snoop S” branding on the toe bumper.
The Snoop One Double G shares a similar design and is a personal favourite. With refined elements like a leather paisley print, this stylish sneaker incorporates Snoop’s preferred Skechers Hands Free Slip-ins® tech, ensuring easy transitions. The bungee lace and Skechers Exclusive Heel Pillow™ provide secure comfort, while a bandana-printed leather and “Snoop S” branding personalise the stylish silhouette.
Not just for the streets, Snoop Dogg is embracing sportiness with the Snoop Dogg’s Skechers GO RUN Swirl Tech. Are you even running right without a bright colour, bold trainer? This capsule’s standout is the Snoop HYPER BURST Glide Step, accentuated by hot melt overlays for added style. Also the lace-up design integrates advanced running tech: Swirl Tech™ midsoles, HYPER BURST® cushioning, and Skechers Max Cushioning®.
These are just a few of what can be found in the oh so cool Snoop Dogg X Skechers collaboration. We have to ask, what is your favourite Snoop Dogg song and which shoe is your favourite in the collection?
For more information and to shop all styles, visit skechers.co.uk