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Blossoms share new track ‘What Can I Say After I’m Sorry?’

Complete with a cameo from Everton manager Sean Dyche, no less...

By Nick Reilly

Blossoms (Picture: Press)

Blossoms have shared their new song ‘What Can I Say After I’m Sorry?’ along with a new video featuring a starring turn from none other than Everton FC boss Sean Dyche.

The video, directed by Ewan Ogden and frontman Tom Ogden, sees Dyche take the role of a crime boss who has tasked the band with the job of stealing an 8-foot fibreglass gorilla from a local garden centre.

Produced by J Lloyd of Jungle and James Skelly from The Coral, the new track marks a funk-driven direction for the group and their first single since 2023’s ‘To Do List (After The Breakup)’.

Sean Dyche said: “I was delighted to be asked to appear in Blossoms’ new video and it was great to have a ‘craic’ with them whilst filming. Great lads and a great band … Loving what they all produce”.

Blossoms added: “We’ve always been big fans of Jungle so we reached out to them last year about working together. This was the first song we worked on, it came together in a couple of hours and we absolutely love it. Sonically, it feels like a new avenue for the band but it still retains the core Blossoms DNA”.

It’s the latest step in a new chapter for the group after they left Virgin EMI last year to set up their own label.

“We’re at a point now where we’re big enough to take the leap and say let’s do something ourselves. We’ve got the help of a distributor called The Orchard who have been great, but it’s not the same as being on a major label,” Ogden told Rolling Stone UK last year. It’s a different set up and now felt like the right time to try something new.”

He added: “We’re being a band that plays instruments in the studio and getting together to do something that just feels natural. It was nice to get back to that and be like ‘Oh yeah, this is why it feels good and the reason it feels natural is because this is how it all began for us in the first place.”