Skip to main content

Home Music Music News

Florence + the Machine share new video for ‘My Love’ – watch

It's the third track from May's 'Dance Fever'

By Joe Goggins

Florence Welch in a still from the 'My Love' video, 2022
All three videos from 'Dance Fever' so far have been directed by Autumn De Wilde. (Photo: YouTube)

Florence + the Machine have shared a third track from their new album – you can see the video below.

‘My Love’ is the third song in quick succession to be released ahead of the band’s fifth album, ‘Dance Fever’, which is set for a May 13 release.

The track was initially penned as a “sad little poem” by frontwoman Florence Welch in her kitchen and envisioned as an acoustic number, before undergoing a wholesale transformation to become, in her words, akin to “Nick Cave at the club.” The track is a collaboration with Glass Animals’ Dave Bayley.

“Sometimes the biggest dance songs, I think, have a really sad core to them,” said Welch ahead of the track’s debut on the BBC Radio 1 Breakfast Show this morning. In addition to mining one of her longest-standing influences, pre-Raphaelite art, for the track, she also took inspiration from films including ‘The Wicker Man’, ‘The Witch’ and ‘Midsommar’, as well as the gothic fiction of Carmen Maria Machado and Julia Armfield.

‘Dance Fever’ was announced yesterday (March 9), after having been previewed by two new tracks: the typically epic ‘King’ and the stormy ‘Heaven Is Here’. The latter track’s video, first shared on Monday (March 7), was accompanied by an emotional message from Welch, who explained that it had been filmed in Kyiv late last year with a company of Ukrainian dancers. 

“Two of the dancers in this video are currently sheltering,” wrote Welch. “To my brave and beautiful sisters, Maryne and Anastasiia, I love you. I wish I could put my arms around you. Strength.”

All three of the videos released from ‘Dance Fever’ to date have been directed by veteran music photographer Autumn de Wilde, who made her feature film debut in 2020 with an adaptation of Jane Austen’s ‘Emma’ that starred Anya Taylor-Joy in the title role. The new album was largely recorded in London, and was produced by Welch in conjunction with Jack Antonoff and Glass Animals frontman Dave Bayley.

The band will launch a live comeback this year, headlining Helsinki’s Flow Festival and Portugal’s NOS Alive Festival in the summer. No UK dates have been confirmed at present.