Madonna has announced the launch of a new series of charity NFTs, one of which sees an avatar of the pop star giving birth to a tree.
The collection was created by Madonna alongside digital artist Beeple and is described as a “labour of love” for the star.
Described as representing “a different form of birth in our contemporary world,” Mother Of Creation is the first of three videos, followed by Mother Of Evolution and Mother Of Technology.
Madonna has shared a video of her discussing the project with Beeple, aka Mike Winkelmann, which you can watch below.
All the proceeds from the three videos will go to a trio of charities – Ukraine war relief charity Voices of Children Foundation, the City of Joy Foundation in Democratic Republic of Congo, and the charity for imprisoned caregivers, Black Mama’s Bail Out.
“When Mike and I decided to collaborate on this project a year ago, I was excited to have the opportunity to share my vision of the world as a mother and an artist with Mike’s own unique point of view,” Madonna said in a statement.
“It’s been an amazing journey building this together from an intellectual idea to an emotional story, giving birth to art,” she added. “I wanted to investigate the concept of creation, not only the way a child enters the world through a woman’s vagina, but also the way an artist gives birth to creativity.
“Most importantly we wanted to use this opportunity to benefit mothers and children who are most in need right now.”
The three NFTs will be auctioned off tomorrow (May 11) via marketplace SuperRare.
Elsewhere, Florence Pugh and Julia Garner are reportedly both in the running for the role of Madonna in an upcoming biopic.
The project, first announced in August of 2020, is based around a screenplay co-written by Madonna and Academy Award-winning screenwriter Diablo Cody.
Also in the race according to THR are indie staple Odessa Young (‘Assassination Nation’, ‘Shirley’), Alexa Demie (‘Euphoria) and Emma Laird (‘Mayor of Kingstown’); they also link musicians Sky Ferreira and Bebe Rexha to the part.
Madonna’s role as co-writer, as well as her close involvement in the casting process, means the project is a particularly hands-on one. Beyond the involvement of Cody, who won the Oscar for Best Original Screenplay for ‘Juno’ in 2007, little is known about the project, with no indication yet of a title or release date.
Speaking on ‘The Tonight Show with Jimmy Fallon’ last October, though, Madonna did explain why she’s chosen to be so involved with the film. “The reason I’m doing it is because a bunch of people have tried to write movies about me, but they’re always men,” she said.