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Stefflon Don shares poker game video for ‘Dem Dead’ ahead of debut album

The rapper's self-directed video follows the single's debut airing in December

By Charlotte Krol

Stefflon Don picured in a blue feathered dress
Stefflon Don. (Picture: Sheikh Hamdun Jack Stan)

Stefflon Don is back with a self-directed video for her recent single ‘Dem Dead’.

The song debuted on GRM’s ‘Daily Duppy’ series last December but now comes with a music video that sees the British rapper compete with different versions of herself around a poker game table.

According to press material, the EMxBEATS-produced track had a viral TikTok moment. It’s expected to appear on Stefflon Don‘s ’s debut album, ‘Island 54’, which is due later this year.

‘Dem Dead’ follows previous singles ‘Clockwork’ – a collaboration with Dancehall legend Spice – and ‘The One’.

Speaking about the self-directed video, Don said: “The fan reaction to this single paired with that drill beat … I had to make an official video for this track.

“Self-directing the film was really important to me as I knew exactly how I wanted each version of myself to come across – I’m my own fiercest competitor.”

Over the last year Don has released several other singles including ‘Yummy’ with INNA, ‘Sweet Bounce’, ‘Dip’ featuring Ms Banks, and ‘Bun Fi Bun’ with IQ.

She also appeared on Calvin Harris’ 2022 album Funk Wav Bounces Vol. 2 on the track ‘Woman of the Year’ alongside Chloe Bailey and Coi Leray.

Elsewhere, the rapper made history last summer by performing for the first-ever UEFA Women’s Euro final show.

She performed alongside Becky Hill and Ultra Naté at Wembley Stadium ahead on 31 July, 2022 at the football tournament that eventually saw England clinch the win.

Ahead of kick-off, Hill opened the performance before Don joined Naté for a rendition of ‘You’re Free’, which Hill also appeared on towards the end.

Meanwhile, no release date has yet been announced for Don’s debut album but it’s promised to arrive “later this year”.