A$AP Rocky turns up the volume on Moncler Genius
Inspired by vintage ski wear, the rapper's collaboration with Moncler Genius features a nod to his upcoming album, Don't Be Dumb.
When it comes to fashion-meets-music crossovers, few do it with as much swagger as A$AP Rocky. The Harlem-born rapper has long blurred the lines between street style and high fashion. Now, he’s taking that boundary-pushing energy to Moncler Genius.
The multi-hyphenate artist and fashion provocateur is fusing his fearless aesthetic with Moncler’s luxury outerwear expertise. Rocky brings the same rebellious energy that fuels his music into a wardrobe built for the urban explorer. It’s bold, experimental, and unapologetically loud.
Inspired by vintage ski gear, the collection feels like a protective uniform for the modern city dweller. Lava red, electric indigo, and bright emerald collide with black-and-white staples. Layered utility pants and oversized graphics – including the slogan of his upcoming album, Don’t Be Dumb – make a visual statement as strong as any chart-topping single.
Moncler Genius is the brand’s playground for creativity. A platform where collaborators reimagine the DNA of the iconic label without compromise. Unlike traditional capsule collections, Genius is about experimentation and spectacle. Think saturated tones, high-sheen finishes, and interactive experiences that blur fashion, music, and art.
His curated environment mirrored the collection’s mantra – “Where retro ski meets future sound” – creating an immersive fusion of streetwise attitude and technical design. It’s this fearless approach to collaboration that makes Moncler Genius exciting: a space where music, fashion, and innovation collide, and where icons like A$AP Rocky can turn outerwear into art.
Moncler x A$AP Rocky is available now in select stores and online at moncler.com.