Music’s it-girls can’t get enough of Italian fashion brand Aniye Records
From Jisoo to Suki Waterhouse, the emerging label by Alessandra Marchi is the go-to for today’s chart-topping stars
Fashion and music don’t just work hand-in-hand; they’re in a dramatic, decades-long romance. Where would Courtney Love be without her torn babydoll dresses, or Lady Gaga without Alexander McQueen? Today’s crop of female musicians defining it-girl style for the 2020s are all turning to one label: Aniye Records.
Founded by Italian designer Alessandra Marchi in 2022, the brand reimagines rockstar style from throughout the decades. Marchi’s vision is a mashup of genres, fusing elements of gothic glamour with the raw, uncompromising energy of 90s grunge.
Lace-up corsets, dark, brooding textures, and punk silhouettes define her runways. Grunge-heavy tracks set the mood, making the presentations feel more like receiving a backstage pass than attending a typical fashion show.
It’s no wonder today’s leading female artists are flocking to wear it. Designed specifically for women who embrace their inner rockstar, the clothes translate flawlessly from the runway to the stage. Most recently, actress and musician Suki Waterhouse wore pieces from the label while on tour. The ‘On This Love’ singer performed in a sheer lace wrap with vintage-inspired bell sleeves.
Furthermore, BLACKPINK’s Jisoo took to the stage in a look from the label’s Spring/Summer 2026 collection. Titled “Gothic Secret”, the collection riffed on the rebellious style of the ’70s through the ’90s with ruffled minidresses and sculptural tailoring. A clash of faux leather and lace define femininity as both dangerously strong and irresistibly seductive.
By championing a maximalist, high-energy aesthetic rooted in music history, Aniye Records is carving out a unique niche in the Italian fashion landscape. It’s successfully leveraging celebrity appeal to turn its runway moments into global cultural statements, proving that its rebellious aesthetic is perfectly harmonised with the current mood of fashion and music.
Discover more about the brand on aniyerecords.com.