Ariana Grande brings classic glamour to Swarovski

With an album titled Petal, it feels only fitting that Ariana Grande would be the one to showcase Swarovski’s latest floral-inspired collection. For Swarovski Classica, the Global Brand Ambassador shows off a selection of pieces from the 29-piece collection, inspired by the delicate beauty of the calla lily.

“For Swarovski Classica, I was inspired by the natural elegance of the calla lily, there was something truly poetic about translating its fluid silhouette into the softly contoured shapes that distinguish this collection, which also unveils new facets and nuances of the House’s design language, affirming our infinite creativity and unique savoir-faire”, says Swarovski Global Creative Director Giovanna Engelbert.

The collection comprises pendants, bracelets, rings and earrings, all finished with the brand’s signature sparkle. Yet it also marks one of Swarovski’s more experimental offerings, with natural, fluid shapes inspired by the calla lily’s distinctive trumpet-shaped petals, giving each piece an organic, sculptural quality.

As the face of the campaign, Grande brings a sense of old-school glamour to the collection, captured by famed fashion photographers Mert and Marcus. No stranger to a little sparkle, the pop star has long made a statement with her jewellery choices, proving once again that she knows how to turn a jewel into a moment.

Discover the collection at swarovski.com.