Chloë Sevigny tells us what makes her soles bounce for Dr. Martens
The actress stars in the brand's global Autumn/Winter 2026 campaign
What makes your soles bounce? It’s the question Dr. Martens poses in its With Bouncing Soles campaign. And Chloë Sevigny has her answer. “For me, it’s staying curious – taking on new roles, finding inspiration in unexpected places, and always being open to what’s next.”
The actress and It-girl stars in the new global campaign alongside Jordan Stephens, Japanese comedian Naomi Watanabe and rapper Ledbyher. Together, they showcase the brand’s signature silhouettes and the individuality that comes with wearing them, each bringing their own personality and style to the iconic footwear.
The campaign is named after the legendary slogan “With Bouncing Soles”, which has appeared on the heel tab of the 1460 boot since 1960. A reference to the brand’s signature air-cushioned soles, it has since become synonymous with Dr. Martens.
“Today it becomes the creative thread that connects the people who have shaped Dr. Martens with a new generation discovering the brand for themselves,” says Global Brand Creative Director Neil Cummings. “It’s an invitation for people to celebrate creativity, individuality and the confidence to express who they are. What makes a bouncing sole? In some ways, taking the time to ask is just as important as the answer.”
Of course, the real stars of the campaign are five of Dr. Martens’ signature silhouettes: the 1460 boot, 1461 shoe, Adrian loafer, 2976 Chelsea boot and 8065 Mary Jane.
Kicking off the campaign is the Crazy Horse Icons collection, with each silhouette crafted from a distinctive leather and designed to develop character over time. For Autumn/Winter 2026, the collection also introduces a new Cherry Red finish. As each pair ages, its changing patina becomes a reflection of the person wearing it, evolving alongside their own style.
Beyond the typical fashion campaign, With Bouncing Soles serves as a creative platform for the future of the brand. Highlighting how Dr. Martens continues to evolve through its global community. With events planned across the UK, the campaign will come to life beyond the imagery, bringing that spirit of creativity and self-expression directly to its wearers.
Discover more at drmartens.com.