Dakota Johnson dares to bare in Calvin Klein campaign
The actress joins the brand’s legendary lineup of campaign stars, showcasing the Spring 2026 collection
Calvin Klein has long been synonymous with iconic it-girls. From Brooke Shields to Kate Moss, the brand has consistently featured models, musicians, and actresses unafraid to show off their Calvins. The latest star to do so is Dakota Johnson, stepping into the spotlight in a revealing new campaign.
“Calvin Klein jeans and underwear have a timeless quality that makes everything feel right the moment you put them on,” Johnson said in a statement. “I love that this campaign celebrates being comfortable, free, and sexy on your own terms.”
The brand, known for putting the body front and centre (introducing skin-tight jeans in the 1970s and revolutionising underwear campaigns in the 1990s), returns to form for Spring 2026. The collection highlights the Archive High Rise Slim Jean, inspired by vintage designs that hug the body and accentuate curves. In the more revealing shots, Ultralight and Icon Cotton Modal underwear take centre stage, acting as a second skin for the Materialists star.
Photographed by Gordon von Steiner, the campaign captures Johnson’s effortless sensuality, showcasing the ease and confidence Calvin Klein has championed for decades. Each frame nods to the brand’s provocative history, from Brooke Shields’ 1980s campaigns shot by Richard Avedon to the equally titillating launch of CK Jeans in 1995 under Steven Meisel.
“Sometimes, a woman just BEING is the sexiest thing,” Johnson added, echoing the brand’s enduring philosophy that style and attitude are inseparable.
With this campaign, Dakota Johnson joins a long line of women who have defined the Calvin Klein aesthetic – bold, confident, and unapologetically themselves – reinforcing the brand’s place at the intersection of fashion, culture, and attitude.