FLO are a force of nature in their collaborative campaign with Meller
The Barcelona eyewear brand teamed up with the trio on a Y2K-inspired collection of shades
London trio FLO is no stranger to crafting striking visuals, and their latest collaboration proves they’re doubling down on that reputation. Teaming up with Barcelona-based eyewear label Meller, the group channels the high-gloss intensity of their music videos into a three-piece collection that translates video vixen style to real life.
At the heart of the FLO [feat] Meller collection is the Sami silhouette. Sleek, semi-rimless wraparound design that leans heavily into Y2K off-duty energy. Available in silver, dark gunmetal, and a striking silver-purple finish, the frames prioritise clean lines while letting colour do the talking. Equal parts futuristic and nostalgic.
“We’ve always loved a great pair of sunglasses, so this collab with Meller felt like such a natural extension of who we are as FLO,” the band said in a statement. “There’s something about putting on a pair of shades and instantly stepping into a new energy, and each colourway brings out such a different mood, confidence and version of us all.”
That sense of transformation is central to the campaign. Directed with the pace and polish of a music video, the trio descend into a world of bold, rhythmic editing. Think tight cuts, luminous skin, and a confident, almost confrontational gaze – hallmarks of FLO’s visual language since their breakout in 2022 .
In the campaign, each member channels a different element to reflect her on-stage persona: Jorja embodies light, Renée takes on water, and Stella represents earth. The result is a dynamic interplay of energies. Magnetic, fast-moving, adaptable and strong.
“It’s bold and unapologetically FLO,” the group added, a phrase that could just as easily describe their broader artistic identity.
As with their music videos, where styling choices often become as memorable as the songs themselves, this collaboration underscores FLO’s growing influence beyond music. With Meller, they’re not just fronting a campaign, they’re shaping a visual world that fans can step into, one pair of shades at a time.
Discover the FLO [feat] Meller collaboration at mellerbrand.com.