Griff channels her inner prima ballerina for ASICS SportStyle
The award-winning singer debuts the archive-inspired JOG 100S™ trainers in a campaign that will have you seeing double.
From stadium tours to trainer drops, Griff knows how to land on her feet. Now fronting ASICS’s SportStyle JOG 100S™ campaign, the London-based musician proves that a hit record and a bold new look can move in perfect harmony.
For fans who’ve followed her meteoric rise – from Chris Martin collaborations to Vertigo’s rave reviews – this season marks a fresh debut: a reimagined heritage trainer that fuses athletic performance with fashion-forward flair.
Borrowing cues from the ASICS archive, the JOG 100S™ has been reinvented through a subtle, feminine lens. Think patent overlays, ruffle trims, and playful polka-dot mesh detailing.
Shot in London, the campaign captures Griff in a dual role, echoing the contrasting black and white colourways of the trainers. Athletic energy meets delicate femininity as she channels the precision and grace of a modern ballerina—mid-leap, effortlessly poised, and in motion.
For Griff, it’s more than a photoshoot; it’s an ode to the way rhythm, style, and self-expression collide, while the trainers underscore their dual personality: part heritage runner, part style statement.
For fans looking to step into Griff’s world, discover the JOG 100S™ trainers on ASICS.com and at select retailers.