Jacob Elordi makes his Bleu De Chanel debut in new film directed by Alfonso Cuarón

While his days on Euphoria may be behind him, Jacob Elordi remains firmly booked and busy. His latest starring role sees him step into the world of luxury fragrance as the leading man in Alfonso Cuarón’s campaign film for Bleu De Chanel L’Exclusif, a casting choice that feels, in many ways, inevitable.

Marking the Academy Award nominee’s debut as the new face of Chanel’s influential men’s fragrance, the campaign film The Chase places Elordi at the centre of a sleek, cinematic pursuit. Debonair and composed, he moves through a world of precision and shadow as he becomes the target of a masked burglar. At its core lies a single object of desire: the house’s latest olfactory statement.

Bleu De Chanel L’Exclusif represents the latest evolution of the iconic fragrance line, pushing its signature DNA into richer, more enveloping territory. Built around a woody-amber structure, the scent deepens the familiar freshness of Bleu De Chanel with intensified layers of sandalwood, resinous warmth and smoky woods.

The result is an enigmatic composition that feels smooth yet textured, luminous yet grounded. It lingers with a quiet intensity, designed to unfold gradually on the skin rather than announce itself immediately.

Elordi’s presence aligns seamlessly with this vision. Long associated with an understated magnetism, he brings a controlled intensity to the screen that mirrors the fragrance’s own balance of restraint and depth.

Elordi follows in the footsteps of previous Chanel fragrance ambassador Timothée Chalamet, who also collaborated with acclaimed filmmakers on short-form campaigns that blurred the line between cinema and advertising. With Cuarón at the helm, Chanel continues its tradition of elevating fragrance storytelling through auteur-driven vision, reinforcing its place at the intersection of fashion, film and cultural spectacle.

Discover Bleu De Chanel L’Exclusif at chanel.com.